Success Stories

Kelly Services

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Tip: #6 Anniversary Clocks make a great thank you gift

Clocks with your 100th anniversary logo are a timely and trendy gift for your top clients, customers or stakeholders to mark your company milestone. Here is just one example from Ontario’s the Farrow Group.  

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Client:

Kelly Services, Inc.

Industry:

Temporary staffing services

Project:

50th Anniversary

 

Kelly Services Logo

 

Needs

  • Generate a sense of pride among employees.
  • Communicate the message that Kelly Services has experienced consistent growth, and is poised for a successful future.

Solutions

  • Arranged for anniversary logo to appear on all internal and external corporate communications.
  • Arranged for a building wrap of the company’s 10-story headquarters. The large graphic featured a large gold bow and noted the 50-year anniversary.
  • Generated advance buzz regarding the closing employee event with a clever, staggered save the date campaign.
  • Produced an exceptional employee celebration by transforming a parking lot at the company headquarters into a 1940s/1950s era diner. The effect was achieved with gum chewing waitresses, classic cars, juke boxes, and comfort food. Live entertainment was provided by USO-style dancers.

Results

  • Carl Camden (currently the company President) raved about the response received among employees.
  • USA Today ran a photo of the headquarters with its building wrap on the front page of its business section.
  • Numerous community leaders participate in anniversary related events.