What We Do

Sample Anniversary Initiatives

Cool Idea spotlight

Tip: #6 Anniversary Clocks make a great thank you gift

Clocks with your 100th anniversary logo are a timely and trendy gift for your top clients, customers or stakeholders to mark your company milestone. Here is just one example from Ontario’s the Farrow Group.  

Get More Tips

We believe anniversary campaigns should be aligned with your strategic business goals. Consequently, there are no “off the shelf” solutions here. The work we do is custom.

We find opportunities for return on investment in areas such as advertising, sales, marketing, public relations, communications, investor relations, community relations and human resources. We provide the overall project management necessary to engage and lead representatives from these areas of your organization toward a cohesive anniversary campaign.

 

Anniversary Logo

Often an adaptation of the current company logo that adds a design element or thematic phrase to call attention to the company’s long-term viability.

  • Uses: may be added to all company print and electronic media throughout the anniversary year and (in some cases) beyond; also to banners and signage at manufacturing and retail operations, or at public and internal events
  • Value: most cost effective way of branding your anniversary; transforms all corporate media into brand reinforcing advertisement
  • Spec: five four-color rough designs; creation of final, hi-res, electronic art file
  • Approximate Cost: $1,500
  • Extras:
    • Additional five roughs
    • 10-second, animated video version

Corporate History Text

This is the story of your company or organization in 10,000 words or less, including a graphic timeline marking key events and up to ten photo images.

  • Uses: may be used to create a printed or electronic book, serialized on a company website, or used as a reference for creating media releases and advertising. Often used to create recruiting or sales tools.
  • Value: generates company pride and captures and preserves company origins, history, legends, bigger-than- life figures, milestone events, contributions to the industry, and cultural values
  • Spec: up to 160 hours of web and telephonic research; two on-site client editorial meetings anywhere in North America; creation of a 5,000 word initial draft, a second draft, and a final draft; and design of a timeline graphic.
  • Approximate Cost: $30-$40,000
  • Extras:
    • Inclusion of additional photos.
    • Additional graphs or artwork.
    • Creation of a magazine-style electronic file
    • In person interviews anywhere in North America.
    • Custom development of specs and quotation for printing and binding in book form

Anniversary Picnic or Gala

A special event is typical component of most anniversary campaigns. Organizations use the opportunity to thank and reward current and former employees, suppliers and customers/members. It’s also a great opportunity to launch the future by incorporating product announcements, organizational changes, etc.

  • Uses: serves as a thank-you to one or multiple target populations; enhances existing event plans
  • Value: generates company pride, bonding, networking, good PR, fun
  • Spec & Approximate Cost: Varies.

PR Campaign

Strategic public relations campaign, using traditional and new media, can generate name recognition and awareness of your company and its anniversary activities among all of your targeted audiences.

  • Uses: increase awareness of your company, its products and services; convey your company’s commitment to customer service; highlight corporate citizenship
  • Value: generate new business; stimulate pride among employees; create appreciation from the communities in which you operate
  • Spec & Approximate Cost: varies based on campaign reach (e.g., local, statewide, regional, national, international)